The Ask: Verizon want to bring the news of their affordability and coverage to a generation that takes their time trusting brands

The Idea: Paywalls prevent Gen Z from accessing the news, and Verizon has the coverage to provide it and the news to go along with it.

Team: Ben Mattice (AD), Elizabeth Okesola (AD)

Verizon News is going to college campuses to encourage connection with students by engaging in a spectrum debate of different topics, all while bringing the news of Verizon's affordability to those who need it most.