If you ask anyone about Verizon's price, the answer will always be "it's so expensive."

We have the news to prove otherwise, but the problem is nobody reads the news, so how do you solve it? 

By making the news, of course

Client: Verizon | Young One's Young Club Competition

Title: Verizon News

Year: 2025

Team: Ben Mattice (AD), Elizabeth Okesola (AD)

Role: Video creation and editing, social media mockups, and initial ideation and design. Helped with storyboarding, copywriting, and research as well.

Skills: Art Direction, Branding, Typography, Social Media Design, Photoshop, Illustrator, InDesign, After Effects, Blender, Premiere Pro

Brief: Verizon is looking for a way to bring the news of their affordability and coverage to a generation that doesn't trust any company and can sniff out a lie online immediately

Verizon News is going to college campuses to encourage connection with students by engaging in a spectrum debate of different topics, all while bringing the news of Verizon's affordability to those who need it most.

Approach: Addressing a brief as broad as a telecommunications company looking to bring news of affordability to Gen Z is a challenge. Sometimes the best way to find a solution is to throw them at a wall and see if any stick. We began research for our ideas, whittling it down to two before producing storyboards and concepting video for both projects. We settled on one and finished the video, designs, and additional material.

Challenges: My partner and I came up with dozens of ideas, landing on one and working through it for two weeks, until needing to pivot entirely. Through re-reading the brief and going back to step one, we produced a powerful campaign utilizing new ideas blossoming from the challenges we faced.