Expanding on a strong campaign, Ocean City, Maryland, was looking for a new way to show they're somewhere to smile about.
And what's better than a van that'll take you there?

Client: Ocean City, Maryland | Collegiate Project

Title: Somewhere to Smile About

Year: 2023

Role: Entire project from concept to execution

Skills: Art Direction, Concepting, Photoshop, InDesign, Layout

Brief: Expand on a successful magazine campaign for a future series

Approach: Tasked with continuing the existing Ocean City, Maryland campaign into a new season, I was asked to both replicate existing lockups and expand their campaign into a new format.

Challenges: It was a challenge to come up with new designs that resemble the look and feel of the campaign but widely differ from the existing lockups used in their current campaign. The solution presented itself in the best way possible, a Volkswagen Buggy; the rest was history.