AI is constantly improving, making us question what is real online. When faced with a choice, will you know the truth? 

These two sister campaigns challenge what you believe and see. This is a deceptive ad that makes you Always Investigate what you see online.

Client: News Literacy Project

Title: Always Investigate

Year: 2025

Team: Ben Mattice (AD), Olivia Dance (AD)

Role: Concepting, design, and production of the "One is Real" section of the campaign

Skills: Art Direction, Branding, Typography, Social Media Design, Photoshop, Illustrator, InDesign, Copywriting, Gemini Image Generation Prompting, DallE Image Generation Prompting

Approach: Free to identify any non-profit we wanted to support, we came to the conclusion to create a campaign around AI and its ability to produce realistic-looking misinformation. We decided to have both a side-by-side comparison between an AI-looking image and a "realistic image" (that was also AI), as well as a photo with AI-generated additions to it. This shows how different uses of AI can create falsehoods in which most people could never tell something was off. 

Challenges: Working on two separate designs for the same campaign with a partner created communication challenges, especially in the tight deadlines set by the project.