As a Marketing Operations Intern at Capitol Riverfront BID, I learned how to manage all facets of a marketing team, from event planning to social media production and process optimization.

Year: Summer 2025

Role: Marketing Operations Intern

Skills: Website Development (UX, UI, updating), Copywriting, Public Relations, Public Outreach, Photoshop, Illustrator, InDesign, Social Media Marketing, Social Media Production, Event Planning, Event Production, Government Relations, Budgeting, Photography, E-Blast, and Email Marketing

• Developed and managed engaging social media and digital content for over 24,000 followers.

• Created 154,000 impressions with a 223% increase in interactions in a 30-day span

• Managed, updated, redesigned, and audited Capitol Riverfront's website

• Created GIS maps with search functionalities and improved SEO for community events

• Led to a 124% traffic increase with daily spikes of upwards of 2,000 unique users

• Optimized pages with high user volume and streamlined the User Experience

• Saw 93,000 visits and 250,000 unique event counts within a 30-day span

• Planned, promoted, and executed events and activations for over 15,000 attendees

• Edited and redesigned weekly email promotions for 22,000 recipients, increasing open rate from 40% to 48%

• Created an exported a comprehensive event planner for internal and external calendars, website capabilies, and promotional materials

• Pitched and implemented key communication channels