NSAC Work

The Ask: Create a BOLD, EMOTIONAL umbrella campaign that brings light and unity to the NFL's 50,000+ youth initiative programs worldwide.

The Idea: Huddles aren't just for sports; they're places where community is formed, and people grow, to encourage the finding of third spaces - huddles - for youth, our campaign leads parents and kids to find it here. Because change doesn't start alone, It Starts in the Huddle.

Awards: District 2 Best Award: "Most Ownable Phrase"

Project Director: Maura Rae Donapel

Creative Director: Ben Mattice

Media Director: Frankie Fitzpatrick

Brand Strategy Director: Olivia Burkholder

Account Director: Gabriela Barrett

All teammates listed below (it's too long to place here)

Project for AAF's National Student Advertising Competition.

Superbowl Spot

Team334_Video1.mp4

Research Video

Team334_ResearchVideo.mp4

Plansbook - SWIPE

Creative Direction - SWIPE

EVENTS/
Executions

As part of the strategic plan and creative vision of It Starts in the Huddle, this national (potentially international) campaign extends beyond just the NFL's owned properties. It's a cultural movement that brings fans and non-fans together.

Team334 _SnapchatVideo.mp4

Team334_HHVideo.mov

Team334_SocialMedia2.mp4

Team334_SocialMedia3.mp4

EXTENSION/
Website

Team334_Website.mov

EVENTS/
Rookie Rally

A 5-day, 5-city event across the country that brings together kids and parents to explore and enjoy the many types of initiatives the NFL has to offer. This, in many ways, is our huddle.

Rookie Rally Swag

Rookie Rally OOH

Rookie Rally Flyers and Social Media

Team334_SocialMedia1.mp4

Project Director: Maura Rae Donapel

Creative Director: Ben Mattice

Media Director: Frankie Fitzpatrick

Brand Strategy Director: Olivia Burkholder

Account Director: Gabriela Barrett

Creative Campaign Team: Ben Mattice, Elizabeth Okesola, Riley Ivanitski, Olivia Dance, Olivia Burkholder, Audrey Smith, Destinie Jecrois, Maria Jones, Alana Sosa, Chris Chipollini, Tori Elle Edwards, Sheldon Harvey, Nathaniel Wolfe

Media Team: Frankie Fitzpatrick, Jan Hochstetler, Wren Castor

Brand Strategists: Ella Smith, Breanna Donahue, Olivia Burkholder

Plansbook Team: Maura Rae Donapel, Gabriela Barrett, Princess Akerele

Presenters: Olivia Burkholder, Audrey Smith, Frankie Fitzpatrick, Gabriela Barrett