Personal Brand
I began rowing as a freshman in high school. After years of participating in regattas and finding the same selection of shirts and designs, I decided to make my rowing-inspired passion project. In 2021, I created the website 10thcatch.com to sell these designs. Over time, I began to use the store as an avenue to expand my skills and began commissions for friends and family. Through this process, I managed all aspects of website creation, marketing, social media, designing, and e-commerce.
Examples of apparel sold on 10thCatch.com
Examples of commissioned shirt designs.
The rowing community is widely active on Reddit's r/rowing subreddit, at the time, this post was the top of the subreddit for two months in upvotes and engagement and saw a 1250% increase in website traffic over the next 6 months.