During suicide awareness month, I worked with Morgan's Message at Temple University in partnership with Man Therapy, to create shirts that brought attention to the social expectation against men speaking out about their mental health. The shirts were worn during the Philadelphia Marathon by members of the Morgan's Message Temple and the Temple Men's Crew Team.
For this project, I was asked to create a guerilla AR ad campaign for an imaginary movie, tv, and music streaming app named Loodle. In order to complete the project I had to start with creating the brand logo, colors, and image. Afterwards, I then had to create the guerilla ad concept, mockups, app UX and UI, 3D modeling, customer journey, and how the users would interact with the ad campaign.
I focused on placing QR codes that would link to the app in places that had high traffic, in places people had to wait, such as subway, bus, or train stations, and high-traffic pathways.
For this project, I wanted to create a magazine and social media campaign for Pabst Blue Ribbon targeting the values of traditionally non-PBR drinkers.
In addition to expanding my skills in illustrative arts, this was a great project for producing work in After Effects and Premiere Pro.
This project required me to design a spread for Porsche 911's 60th anniversary, test my abilities through the Adobe Creative Suite, and offer a challenge with a new copywriting style in this native promotion.
For this project, I designed a triplet and cousin campaign for Ocean City Maryland's 'Somewhere to Smile About campaign'.
Similar to the challenges faced with NVTC, gaining access to high-quality images and following the brand guidelines set by Ocean City Maryland made it difficult to find new ways to express the message uniquely and creatively.
For One Club's Young Ones Competition, I designed a fully integrated social media and website campaign for Heinz's new spicy ketchup line. The campaign introduced international spicy breakfast recipes with a twist of Heinz Jalapeño Ketchup.
As a new student-led organization joining to fight against climate change by encouraging engineers to find new ways to ensure a climate-friendly future, I was allowed to leave a positive mark on their club and more importantly, the world.
Although these are some of the simplest works displayed, I must include them because they are the most important designs I will make for a long time. Each piece was created to help teach K-12 students in an assisted learning environment learn English.
At the end of the school year, a student wrote a letter about his experiences in the class and specifically stated his excitement about learning thanks to these icons. Believing that something I created was directly attributed to a positive learning experience he had throughout the year is one of the best feelings in the world.