Pabst Blue Ribbon Share the Experience Campaign

By exploring the enjoyment of sharing time with friends and family, especially as the summer approaches. This campaign works to show that PBR brings people together.

This campaign initially started as a way to push myself to widen my range of skills in digital illustrations. It then expanded, having me explore more in-depth and complete multi-media campaigns. Overall, I designed a campaign that incorporated magazine, animated Instagram post, billboard, guerilla event, website, and storyboard ads.