Capitol Riverfront Business Improvement District
Capitol Riverfront Business Improvement District
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As a Marketing Operations Intern at Capitol Riverfront BID, I learned a lot about how to manage all facets of a marketing team, from event planning to social media production and process optimization. I am grateful for the opportunity to face so many challenges and have the support to succeed and become a stronger marketer.
Social Media Content
Social Media Content
Developed and managed engaging social media and digital content for over 24,000 followers.
Created 154,000 impressions with a 223% increase in interactions in a 30-day span
Website Management
Website Management
Managed, updated, redesigned, and audited Capitol Riverfront's website
Created GIS maps with searching functionalities and improved SEO for community events
Led to a 124% traffic increase with daily spikes of upwards of 2,000 unique users
Optimized pages with high user volume and streamlined User Experience
Saw 93,000 visits and 250,000 unique event counts within a 30-day span
Event Planning and Organization
Event Planning and Organization
Planned, promoted, and executed events and activations for over 15,000 attendees
Edited and redesigned weekly email promotions for 22,000 recipients, increasing open rate from 40% to 48%
Created an exported a comprehensive event planner for internal and external calendars, website capabilies, and promotional materials
Pitched and implemented key communication channels
Page updated
Google Sites
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